Lighting is one of the key elements for creating the right atmosphere in a store, especially in a world like that of retail where seasonality plays a key role. Choosing the right LED modules can therefore make the difference, helping to create an unforgettable shopping experience for the customers.
In fact, for the B2B market in the retail sector, the design of LED modules must take into consideration the specific needs of customers, adapting the brightness and color temperature to the products exposed and the atmospheres to be created. For example, the LED modules used in a clothing shop can be designed to underline the colors of clothes exposed, while in a grocery shop can be used to improve the color rendering of fresh products.
Furthermore, with the tunable white LED strips it is possible to easily create a welcoming and personalized atmosphere based on the seasonality. For example, for Christmas it is possible to regulate the light color temperature to create a warm and festive lighting; while for summer it is possible to create a fresh and vivid lighting.
The design LED modules in the retail is a complex challenge that requires specialized knowledge and advanced technical skills. For this reason, it must be carried out by experts, who have a deep understanding of the specific needs of the customers and seasonal trends, so as to provide a personalized consultancy service that helps to choose the most suitable LED modules: through an accurate analysis we develop ad hoc LED modules, designed to guarantee maximum performance and maximum energy efficiency.